Case studies / numberF

Turn your TV into a new way to experience digital art like never before

Client
numberF
What we did
Software Development
When
Nov 2014 - Mar 2019
The numberF home page

About the project

numberF is a startup from Washington DC that is changing how digital art is discovered, distributed and consumed. Dadi Akhavan, the founder of numberF, is an avid art lover who wanted ordinary TVs to stream digital art. He built numberF to be the Netflix of the digital art world, where art lovers can watch digital art through a simple subscription.

numberF: About the project

Video. Art. Evolved.

The world of video art remains obscure, indecipherable and too abstract for many. numberF is trying to break the mold and bring art to everyone.

While designing the whole user experience, BigBinary kept things extremely simple. Users start with a preselected set of featured videos, and then choose their preferred channels.

numberF: Video. Art. Evolved.

Collect and Play

The concept is simple. Up-and-coming artists upload their videos to the platform, and users pick the videos they like to build a collection of their favorites.

The collection then plays the way you want it to. Whether you are hosting a party or want to sit back and enjoy the art, the experience adapts to you.

Adaptive Bit Rate Streaming

To stop videos from freezing while they buffer, BigBinary built an adaptive bitrate streaming system for numberF.

Developing the web application

We built the web application with Ruby on Rails and PostgreSQL. Videos play with HTML5, and we used Zencoder for video encoding.

numberF: Developing the web application

Building mobile applications using React Native

We built numberF's mobile application with React Native. Because React Native is cross-platform, numberF did not need to build and maintain two separate apps in Objective-C/Swift and Java.

The app was built quickly in React Native, then launched to users on both iOS and Android.

numberF: Building mobile applications using React Native

Technology stack

  • Ruby on Rails
  • ReactJS
  • React Native
  • PostgreSQL
  • Tailwind
  • Sidekiq
  • Redis

What numberF says

Dadi AkhavanDadi AkhavanFounder - Tweli & numberFnumberF

“As a tech company, you depend on solid engineering expertise with trust and confidence. The BigBinary team are not only very knowledgeable and come up with innovative solutions, but more importantly, are responsible and reliable.”