Case studies / Lovewick

A new couples app to play your way to lasting love

Client
Lovewick
What we did
Software Development
When
May 2020 - Present

About the project

Lovewick is a free relationship app that helps couples feel even closer, with the internet's most extensive library of fun couple questions, fresh date ideas and research-inspired relationship advice. Lovewick is the only couples app that does everything: question cards, date ideas, spicy bedroom inspiration, research-based relationship advice, relationship reminders and much more, all 100% free.

More than 250,000 couples around the world use Lovewick.

Lovewick: About the project

Approach

Building a relationship application means that the application should be fast and not cluttered. The design should be just right, and most importantly, it should be fun.

Early on, we were not sure what would click with customers, so we decided to build Lovewick iteratively: get features into customers' hands as soon as possible, then improve on them.

Lovewick: Approach

Building the web application

Ruby on Rails is a great fit for an application like this, and it suits building iteratively. At first the application was deliberately light on features while we found out what users valued most. As it matured, we added a couples card game, a date night planner, relationship reminders, wishlists and a relationship tracker.

Building the mobile application with React Native

Since most people use Lovewick on their phones, the mobile app had to be sleek and get the job done. We built it with React Native, and it went to plan: we could add features and fix bugs very quickly.

Lovewick: Building the mobile application with React Native

Technology stack

  • Ruby on Rails
  • ReactJS
  • React Native
  • PostgreSQL
  • Tailwind
  • Sidekiq
  • Redis

What Lovewick says

Ali MaggioncaldaAli MaggioncaldaCEO, LovewickLovewick

“The partnership with BigBinary has been invaluable for Lovewick. We went from an idea and some mock-ups to a beautiful, App Store ready React Native app in the span of months. I feel really fortunate to have the support, talent, and experience of BigBinary behind Lovewick as we continue evolving the product based on user needs and expanding to other platforms and countries.”