Lovewick is a free relationship app for couples that helps partners feel even closer with the internet’s most extensive library of fun couple questions, fresh date ideas, & research-inspired relationship advice. Lovewick is the only couples app that does everything: question cards, date ideas, spicy bedroom inspiration, research-based relationship advice, relationship reminders, and so much more — all 100% free. Currently, Lovewick is being used by more than 250k couples worldwide.
Building a relationship application means that the application should be fast and not cluttered. The design should be just right, and most importantly, it should be fun.
Early on, we were not sure what would click with the customers. So, We decided to build Lovewick in an iterative style. Get the features in the hands of the customers as soon as possible and then iterate on that.
Ruby on Rails is perfect for building an application like this, so we went with Ruby on Rails. Since we built on an iterative style, Ruby on Rails lends itself well. Initially, the application was very light on the features as we wanted to find the core values the application is providing. As the application matured, we added features like a Couples card game, Date night planner, Relationship reminders, wishlists, and Relationship tracker.
Since most users are likely to use the mobile application to interact with the system, it was important that the mobile app is sleek and gets the job done. We used React Native to build the mobile app, and everything went as planned. We were able to add features and fix bugs really fast.
Ali Maggioncalda | CEO
"The partnership with BigBinary has been invaluable for Lovewick. We went from an idea and some mock-ups to a beautiful, App Store ready React Native app in the span of months. I feel really fortunate to have the support, talent, and experience of BigBinary behind Lovewick as we continue evolving the product based on user needs and expanding to other platforms and countries."